This is the chapter I wrote for the reference book edited by AnnMarie Hanlon and Tracy Tuten, available at booksellers and libraries.
https://books.google.com.tr/books/about/The_SAGE_Handbook_of_Digital_Marketing.html
This is the chapter I wrote for the reference book edited by AnnMarie Hanlon and Tracy Tuten, available at booksellers and libraries.
https://books.google.com.tr/books/about/The_SAGE_Handbook_of_Digital_Marketing.html