Principles of Marketing

– BA301 at TED University

Learning Outcomes

Upon successful completion of this course, a student will be able to
1. Define the basic marketing principles and concepts
2. Recognize the importance of strategical marketing decisions in the success of businesses
3. Identify the social and ethical issues related to marketing decisions
4. Describe the vital role marketing research plays in the assessment of customer needs and wants
5. Prepare a comprehensive marketing plan for a new product idea
6. Discover the applications of marketing concepts in the global business environment

An example of course evaluation survey summary