Biography
Aras Alkış earned his Doctorate in Business Administration (Ph.D. in Marketing with a specialization on empirical modeling), Master’s in Business Administration (MBA) with triple majors, along with his Bachelor’s Degree in Science from a reputable university and two AACSB accredited graduate schools. His original research is published at the prestigious interdisciplinary journal, Computers in Human Behavior, where he and his co-author reported empirical evidence for higher probabilities of e-commerce participation and purchase response to social media advertisements, when consumers have more control over their online privacy settings, based on a representative sample of the European markets. This study is highly important showing greater effectiveness of social media advertising as it reports evidence against the status quo, data collection for personalization that argues for collecting more data to deliver more personalized and relevant advertisements, with hopes of higher effectiveness in advertising. Higher effectiveness is often thought of as sales performance. Yet consumers are intelligent and sensitive agents who care about control. Our findings based on a large, representative sample from most markets in Europe validates this. Aras Alkış also contributed a chapter to one of the early reference books in its field, the SAGE Handbook of Digital Marketing published in 2022.
Curriculum Vitae