Biography
Aras Alkis earned his Doctorate in Business Administration (Ph.D. in Marketing with a specialization on empirical modeling), Master’s in Business Administration (MBA) with triple majors, along with his Bachelor’s Degree in Science from a reputable university and two AACSB accredited graduate schools. His original research is published at the prestigious interdisciplinary journal, Computers in Human Behavior, where he and his co-author reported empirical evidence for higher probabilities of e-commerce participation and purchase response to social media advertisements, when consumers have control over their online privacy settings, based on a representative sample of the European markets. This study is highly important showing greater effectiveness of social media advertising. The status quo proposition in business, argue for collecting more data to deliver more personalized and relevant advertisements, with hopes for more effective advertisements. Yet consumers are intelligent agents. Our findings based on a large, representative sample from most markets in Europe validates this. Aras Alkış also contributed a chapter to one of the early reference books in its field, the SAGE Handbook of Digital Marketing published in 2022.
Curriculum Vitae