MKTG404 – Koç University
Learning Outcomes:
By the end of the course, students will be able to
1. Examine the processes involved in new product development
2. Assess the lifecycle stage of the products in a company’s portfolio and evaluate whether innovation, adaptation or renovation are needed for the individual products or services
3. Recognize the importance of managing innovation and intellectual property within firms, identify the roles of technology and macro factors in innovation
4. Prepare a comprehensive plan for a new product idea
5. Critically reflect on the skills of team-working, creative development and presentation