MKTG301 – Koç University
Learning Outcomes:
By the end of the course, students will be able to
- Formulate and evaluate marketing research problems
- Review and criticize a research proposal
- Understand the usefulness and limitations of research methods
- Review and choose from sampling procedures
- Conduct and critically evaluate basic data analysis
Course Evaluations:
I was requested to cover this course for a professor at sabbatical leave, and with an additional session with 50 students, more than I agreed to. Unfortunately, it was a bit too overwhelming for everyone.